Associate Director for University Advancement Communications
Associate Director for University Advancement Communications
ABOUT ADELPHI:Adelphi University, New York, is a highly awarded, nationally ranked, powerfully connected doctoral research university dedicated to transforming students' lives through small classes with world-class faculty, hands-on learning and innovative ways to support academic and career success. Adelphi offers exceptional liberal arts and sciences programs and professional training, with particular strength in our Core FourArts and Humanities, STEM and Social Sciences, the Business and Education Professions, and Health and Wellness. Recognized as a Best College by U.S. News & World Report, Adelphi is Long Island's oldest private coeducational university, serving more than 8,100 students at its beautiful main campus in Garden City, at learning hubs in Manhattan, the Hudson Valley and Suffolk County, and online. The University offers students more than 50 undergraduate majors and 70 graduate programs in the liberal arts, the sciences and professional training. With powerful partnerships throughout the New York area, more than 115,000 graduates across the country, a growing enrollment of students from 41 states and 58 countries, and rising rankings from top publications and organizations, Adelphi is a dynamic community that plays a leadership role on Long Island and in the region.
The Assistant Director for University Advancement (UA) Marketing & Communications oversees and manages internal and external strategic marketing and communications programs and projects that will increase awareness of and private support for Adelphi University. This position assists in developing, supporting, implementing and evaluating marketing initiatives in support of the University's integrated brand strategyspecifically in support of the university's goal to grow private support. This position will develop compelling cases for support; develop marketing and communications strategies for internal and external audiences; and identify targeted opportunities to cultivate pride and motivate investment in Adelphi University. To execute this work, this position will frequently collaborate with internal and external stakeholders, including UA staff, University Communications, donors and volunteers.
REPORTS TO: Vice President for University Advancement
RESPONSIBILITIES & DUTIES:
Develop and maintain targeted communications plans for UA designed to inform internal and external audiences and drive philanthropy.
Collaborate and support strategies of fundraising and stewardship teams that increase the effectiveness of their advancement work. Initiate and lead cross-disciplinary efforts with colleagues from UA units.
Act as account services manager for University campuses, colleges, schools, and units to collaborate and support strategies that increase support for University initiatives and campaign priorities.
Drive the development, execution, and/or promotion of gift announcements, case statements and impact stories.
Create compelling and timely content for print and online publications including recognition of significant donors, prospects and volunteers.
Work with UA staff to write alumni profiles, stories, letters, and other donor correspondence.
Write original proposals or edit and customize pre-existing proposals for prospects to include program and/or project budgets and supporting documentation.
Create comprehensive project plans to oversee work from inception to delivery.
Coordinate strategies with members of the senior team in UA and Lead teams across campus to achieve objectives.
Write, edit and evaluate fundraising and other marketing materials, both digital and traditional; act as project manager with content specialists, designers, fundraisers, and event planners to develop both small and large programs to engage supporters.
Stay current with and introduce new marketing tactics when and where they can add value, such as viral marketing, new media, etc.
Analyze the results of identified marketing communication efforts, making recommendations for increased effectiveness.
Oversee qualitative and quantitative research projects required to develop communications plans for the next comprehensive campaign.
Embrace and exhibit the values of UA: Pursue Audacity, Exemplify Integrity, Enhance Collaboration, Successful Execution, Diverse Inclusiveness, Leverage Failure.
Other job-related duties as assigned.
Excellent interpersonal skills.
Excellent oral and written communication skills.
Strong organizational skills, attention to detail, and ability to meet deadlines with a quick turn-around.
Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.
Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.
Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures.
Respects, values and contributes to Adelphi's commitment to inclusiveness and diversity.
Ability to size up a situation, balance reason and the interest of others, and act in a decisive, timely and appropriate manner that is congruent with the organization's values, goals and mission to achieve success.
Ability to anticipate market trends and be effective in facilitating and managing creative processes to achieve results in self and others.
Ability to develop strategies, measures for success and feasible timelines for successful project implementation and execution.
Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively, and builds consensus.
Actively participate in divisional and cross-divisional teams.
Appreciation for the fundraising cycle: identification, qualification, cultivation, solicitation, acknowledgement, recognition and stewardship.
Active involvement in development processes including donor/prospect tracking and management as documented on the Raiser's Edge software system.
A demonstrated portfolio of professional writing and publications.
Experience in web-based content creation and management and working with social media.
Ability to work effectively with a number of other staff members to accomplish institutional goals.
Demonstrated ability to build and maintain positive relationships and actively contributes as a member of working teams to achieve results.
Bachelor's degree is required.
Higher education and fundraising experience is preferred.
Experience with writing/editing within a non-profit setting preferred.
Experience using all major forms of marketing communication vehicles: advertising, electronic new media, web, email, direct mail, events, collateral, etc.
Adelphi University comprises a small liberal arts college and a cluster of professional schools that have grown up in close relationship to the needs of the region. Our mission is to provide quality undergraduate and graduate education and to offer professional preparation of the first rank in arts, education, business, clinical psychology, social work, nursing and other health sciences.