The Exhibits Manager’s responsibilities include the planning and execution of Industry and Military exhibits at all domestic symposia, including the Annual Meeting. Prepares exhibitor prospectus in conjunction with host Commands and coordinates the sale and assignment of exhibit space for all industry and military participants, including National Partners, Community Partners, and non-members. Interfaces directly with the official contractor and ancillary service providers for domestic symposia as assigned and the Annual Meeting.
This position develops the marketing strategy, in conjunction with the Senior Director of Meetings and the Director of Industry Programs, for the sale of exhibit space at the Annual Meeting and AUSA domestic symposia as assigned. As primary point-of-contact for industry participants at AUSA events, works with potential National Partners, Community Partners, and Non-Members for recruitment, and also to retain current members and exhibitors by providing superior customer service.
Specific Responsibilities & Duties for all domestic symposia:
Plans and prepares the exhibitor prospectus for domestic symposia
Plans and prepares the websites for domestic symposia
Designs eblast templates to be used for current and potential exhibitors
With the Director of Industry Programs creates sales plan for domestic symposia and tracks all communication with potential exhibitors
Creates database of leads to be used by international team and sponsorships
Responds and tracks all inquiries providing excellent customer service
Develops floor plan within eShow software package for each event, using decorator supplied AutoCAD files.
Manages set up of events and rate structure in eShow in conjuction with the Registrar and the Deputy Director for Sponsorships
As primary POC for exhibit space, plays a key role in recruiting new National Partners and Community Partners.
Works in conjuction with Deputy Director of Sponsorships to upsell and increase involvement
Reviews and updates terms of Exhibitor Contract with guidance from the Senior Director of Meetings and the Director of industry Programs as needed.
Creation of pages geared towards the interests of attendees vs. exhibitors.
Attendee postcard content, design, and mailing list
Works with exhibitors on completion of necessary contracts, booth preferences, and assignments
Assigns exhibit space using eShow
Keeps floor plan updated online using eShow
Confirms exhibitor contracts and sends invoices to exhibitors
Assists exhibitors with preparation for show as needed
Manages exhibitor contact list on eShow and updates company names and contacts accordingly
Review exhibit booth designs to ensure that they conform to guidelines
Follows up with exhibitors on missing down payments / late payments
Prepares floor plans and exhibitor lists for contractors and publication in the final show guide for each symposium
Communicates directly with the official contractor to plan and execute all aspects of the exposition area at AUSA symposia
Works directly with official contractor to create the Exhibitor Services Manual
Acts as Floor Manager at AUSA symposia
Arranges and works with security at AUSA symposia
Writes exhibitor thank you letters
Produces the Exhibitor Show Guide and Floor Plan at each domestic event
Writes content for a few pages
Edits entire piece, including submitted exhibitor descriptions
Collects materials from sponsorships, marketing, and meeting planner
Coordinates timetable and scheduling with MarketSmart and printer
Ensures timely delivery of materials
Tracks sales and reports to internal team, GES, MGL, convention center/hotel, and lead meeting planner
Complete analysis of exhibit space trends at symposia based on exhibitor feedback
The candidate should have at least five years experience in exhibit management, and a working knowledge of and proficiency in exhibit logistics, including sales and marketing, managing floor space, working with a general contractor, working with convention centers and hotels, publishing show guides, and a familiarity with standards and practices within the tradeshow industry. Knowledge of eShow a requirement. Knowledge of Sales Force/Fonteva a plus. Computer proficiency in Windows, Microsoft Office, Adobe Suite, and Excel.
Candidate should be able to work in a fast paced pressure-filled, deadline oriented environment with minimal supervision. Ability to travel is a requirement. Ability to function as part of a team is a must.
AUSA is an equal opportunity employer and performs background checks.
Job Type: Full-time
Salary: $85,000.00 to $90,000.00 /year
About Association of the United States Army (AUSA)
AUSA is the Army's professional association, the voice for the Army on Capitol Hill, and offers support for soldiers and their families.