JOB PURPOSE:

Under the guidance of the department’s director and deputy director, the Senior Manager, Tourism and Cultural Arts Division has overall responsibility for Baltimore County’s Destination Marketing Organization (DMO), incorporating tourism and cultural arts programs within the Department of Economic and Workforce Development.

This role includes development and implementation of progressive strategies that benefit tourism and the cultural arts as well as management of the division’s staff and finances.

Key responsibilities include enhancing tourism, promotion, destination marketing and branding, increasing cultural place-making, and strategic investments in the arts (e.g. A&E Districts). The manager is responsible for leveraging funding, demonstrating return on investment, and maximizing grants and partner investments.

EXAMPLES OF DUTIES

• Leading the DMO’s efforts within the Department of Economic and Workforce Development
• Enhancing the County’s investments in tourism, arts, and culture, demonstrating a return on investment, enhancing quality of life measures, and increasing tax revenues
• Overseeing all funding sources in the division’s budget, maximizing and leveraging revenue
• Creating branding strategies, including utilization of social media and traditional media
• Building relationships with tourism attractions, hoteliers, event planners, artists and cultural institutions
• Staffing County commissions, maximizing their involvement and commitment
• Hiring, supervising, and evaluating staff
• Working with department peers to jointly accomplish mission and priorities
• Managing projects within the division and working on projects across the department and the county
• Presenting to internal and external stakeholders
• Maintaining accurate records and complying with all grant and reporting requirements (fiscal and program)
• Serving on the Department’s Senior Management Team